AABA Verified™
Clean beauty should mean more than a marketing claim.
AABA Verified is a certification standard for brands that can show their work: what is in the product, what the evidence says, and how it was made.
The standard
Seven areas of review
Certification is a documented review, not a badge a brand can buy.
Ingredient transparency
Scientific evidence
Safety documentation
Manufacturing practices
Claims review
Sustainability
Ethical sourcing
Future state
A scan-and-check experience
Once the certification framework and database are established, shoppers will be able to scan a product and see its verification record. This capability is planned, not yet available.
- 01
Scan product
- 02
Identify product
- 03
Check AABA database
- 04
Display result
Certify what you can prove.
Join the waitlist to be notified when certification applications open.